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Why 1-ART?

To solve 2 problems:

The negative points of the bronze art Market:

bronze art hasn’t evolved much in 6,000 years despite it being one of the most noble art forms, this is why high-quality bronze is getting much more expensive, while the lower price/quality bronze is being produced in mass production centers such as China and India, generating significant carbon emissions for transportation. Another negative point is the long production lead times.

Negative Views of Technology:

many believe that the value of art could be destroyed by technology, with generative AI potentially creating an infinite amount of disputable artistic value creations, laced with copyright issues, while 3D printing enables limitless low-quality reproductions… True, to some extent, as these technologies have the capability of flooding the market with soulless creations.

But as Pablo Picasso once said "Every act of creation is first an act of destruction." The technologies will destroy old ways, while paving new ones to progress by significantly increasing:

  1. The need for protecting the authenticity of art pieces and the rights of their creators.
  2. The demand for high-quality, limited-edition reproductions with personalisation and craftsmanship.
  3. The need to transcend the artistic experience and bring it in line with today’s values and demands for digital convenience, access to knowledge, engagement, and efficacy.
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How 1-ART?

Edgar Degas once said "Art is not what you see, but what you make others see". Art is emotion. 1-ART is a platform for artists and creators to enhance this emotion using technology, first with the artistic object itself.

1-ART is redefining the use of cutting-edge 3D printing for bronze statues with the following advantages:

  • Identical look, feel, and quality as traditional high-quality bronze, containing over 80% bronze
  • Melds technology with craftmanship, with traditional bronze finishing and patina
  • Complex shapes, which otherwise would be very difficult / impossible to produce using traditional methods, Metatron is a perfect example of this
  • Customizable, each artistic piece can be made unique with custom imprints
  • Eco-Responsible, in-line with today’s values, produced in France:
    ‣ Production: 65% less energy and 68% fewer CO2 emissions
    ‣ Transport: 85% to 99% fewer CO2 emissions (vs. shipment from India / China)

1-ART embeds into the artistic object a digital experience designed to enhance the expression of the creator’s vision “what he makes others see”, and profoundly engage the piece’s owner with the following additional features which are initiated by swiping the piece with any mobile device, opening the Unique Creation Page (the “UCP”) on the device:

  • Digital certificate of authenticity and provenance, as each art piece is paired with a unique encrypted contactless (NFC) chip, which is embedded into the piece during its print, making it impossible to replace/falsify (something impossible to do with traditional bronze)

  • Transfer the art piece, in a few clicks, ensuring provenance

  • Deeply personalize the art piece, breathing into it special meaning. Making it unique to you, from choosing your serial number at purchase, to adding
    pictures, videos and a post, or making unique for others using the “Gift” feature, making it a truly unique and thoughtful present

  • Engage your audience, share your vision, information on the art piece, leverage today’s social media platforms thanks to the UCP and 1-ART’s content
    creation and attractive e-commerce experience with 3D visualization and augmented reality